Dean Metropoulos: The Man Who Resuscitated The Twinkie

Dean Metropoulos: The Man Who Resuscitated The Twinkie

0 0 hace 2 años
Dean Metropoulos, founder and CEO of Metropoulos & Co., has taken on America's most beloved but beleaguered brands and brought them back to life like: Pabst Blue Ribbon, Bumble Bee Tuna, Chef Boyardee and the Twinkie. Hear what draws him to a company, how he thinks business needs to modernize and why he doesn't spend a lot of money on advertising.

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